With the continuous change of global economic situation and industry development pattern, to offset the bad influence the weak global automotive industry brings to MEMS market, some automotive MEMS-specified manufacturers begin to establish consumer electronics-oriented MEMS sensor companies to better open emerging markets. At the same time, in order to better serve electronics machine enterprises, to increase the added-value of MEMS sensor products, MEMS sensor enterprises also kick off upgrading from the simple devices supply to module providing and system solutions suppliers.
Mergers and acquisitions within the industry are also carried out; the acquisition targets tend to be start-up independent MEMS enterprises with technical characteristics. Independent MEMS enterprises usually shows relatively single products, and their business suffers significant impact from market change, so cyclical fluctuations can easily be seen in the operating income; but they generally are the creators of new technology, novel structure and new application, adding tremendous vitality into the MEMS sensor industry, therefore they will be acquired by multinational company. In January 2012, MEMS display technology start-up company-Pixtronix was bought by
Qualcomm, the main reason of which is that Pixtronix’s "digital micro-shutter" technology has low-power-consumption, low-cost advantage, enabling to access the Tablet PC and smartphone Qualcomm highlights.
The integration between MEMS technology and capital promotes professional systems to receive more sensors and processing software, becoming more professional and energetic. The establishment of smartphone MEMS ecosystem let system integrated manufacturers focus on the cooperation of the entire supply chain, emphasize the hardware integration and software development of the embedded smart sensing system, further forming software-cored integrated ecological system, such as
Freescale/Microsoft sensor platform, Movea’s embedded inertial software, ST’s multi-microphone applications software.
In the next three years, as MEMS sensor become extensive in product application, manufacturers will exhibit richer requirements for sensor module. To rapidly satisfy consumer demand, and increase the added-value of product, MEMS providers should strengthen the cooperation between capital integration and supply chain, reinforce the integration of system-level sensor and processing software, and build better MEMS ecosystem, which is conducive to cellphone MEMS reducing cost, enhance the speed of product. Offering more convenient user interface and customer service can easy users to timely adjust terminal product in accordance with market demand.
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MEMS market,MEMS sensor enterprises,MEMS sensor industry